Rhetorical Terms

Subject specific rhetorical terms are important in the writing process because each different rhetorical term hits different and specific parts of a narrative. For example, a specific rhetorical term would be something like pathos, ethos, or logos. It's important to have the different terms because they express different things. The pathos of a visual, for example, would be the emotion side of the picture, but the logos of the visual would be the logical side of the photo. Two very different things, but both combine to create an effective message. The main importance of the specific rhetorical terms is to reach every aspect of the audience to get the whole message delivered

Pathos: The emotional view of a visual or narrative.
Ethos: The ethical view of a message; it's the credibility of the author that makes the audience believe or disbelieve the message being presented to them.
Logos: Presents the logic of the message. It makes the audience ask, "Does this make logical sense?"
Indirect Persuasion: Not directly leading to a topic, but still enhancing the visual.
Openness: The observation that images are more open for interpretation than a text is.